will tempt you to linger awhile. Lively Bahnhofstrasse is great for shopping, and the Stockalper Palace in Brig is one of the most important baroque palaces in Switzerland.
The history of Brig is closely linked with the Simplon Pass, one of the most beautiful alpine passes which starts immediately beyond the city gates. Napoleon built a road through the Simplon Pass in the 19th century to move his armies, thus creating the first man-made road in the Alps.
Brig is a perfect starting point for an excursion to Zermatt or Saas-Fee, for example. It also lies along the route of the famous Glacier Express, which links Zermatt and St. Moritz.